Ex-Machina Research

• Released- April 10th 2015.
• Genre- Sci-Fi Thriller
• Producer- DNA films and Film4 productions.                                                           Film 4 owned by channel 4 founded by 1998
• Director- Alex Garland, he is English novelist, screenwriter, film producer and director, best known for his work as the screenwriter of 28 Days Later, Sunshine, Never Let Me Go and Dredd.
• Distributor- Universal studios.
  Founded: April 30, 1912, California, United States, Founders: William Swanson, Jules Brulatour. A24 in the USA
• Cast- Domhnall Gleeson as Cale starred in films such as The Revenant, About time and Star Wars: The Force Awakens.                                                               -Alicia Vikander as Ava.Alicia has stared in films such as The Danish Girl (which she won Acadamy Award for best supporting Actrees) and also starred in Jason Bourne.
  -Oscar Issac as Nathan.Starred in Star Wars the force awakens and X-Men Apocolypse.
• Budget- $15 million
• Locations- Norway and England.
• Technology- Used 4k resolution and had 15,000 mini- tungsren pea bulbs. This was because they didn't want it to look like most sci-fi films. They wanted to avoid florescent lighting.
• Number of screen - opening weekend- In the UK the film was shown on 1,255 screens and made $5,349,500. In the US it was shown on 4 screens and made $250,000. 
• Number of screens - peak number- The peak number of screens was 1255 in the UK and in the US it was 2,004.

The Seven Areas

• The issues raised by media ownership in contemporary media practice; DNA films and Film4 were the production companies that made this film. Film 4 is a British Television company. Well known in the UK and owned by big company Channel 4. DNA Film is one of UK's most successful production companies. American production companies are always seen to be more successful than British due to having the big film studios and Hollywood etc. The film companies do well when producing films gaining high box office figures and gaining a profit. They filmed Ex-Machina in 6 weeks and shown that they don't need big companies like Disney or Universal Studios to be successful.

• The importance of cross media convergence and synergy in production, distribution and marketing; The film was distributed by Universal Studios in the UK and by A24 in the USA. The companies are both based in the USA therefore the film could become available to a wider audience. Even though the film did better in the UK it was still known and seen by the USA. All the companies advertised the film to get the word out about the film this way more people would watch it and more money would then be made. 

• The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; As technology has become so much more popular and films are available in so many different formats. More people want to watch films at home through watching it on DVD or streaming it straight on to their TV. Films are now available in so many different ways. more advertising therefore has to be done. Advertisement through trailers and posters gets the word out about the film. 

• The significance of proliferation in hardware and content for institutions and audiences; More people stream films from online straight to the TV at ease and its cheaper than going to the cinema. Also people enjoy having a DVD or blu-ray this way they can watch the film multiple times in the comfort of their own homes. A lot more people stay at home rather than going out to the cinema. Film companies therefore ave to make sure their film is available in a variety of ways to meet all their audiences needs. 

• The importance of technological convergence for institutions and audiences; Technology has benefited the film industry as they are able to advertise their film in so many more ways meaning they make more money as they get a wider audience and more viewers. Previously advertisement would just consist of posters or newspaper advertisements, where as now film industry have websites, trailers, apps, TV adverts etc. 

• The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; One way marketting was used globally was through the app Tinder. the film compnay created a tinder profile for Alicia Vikander character and programmed it to ask questions about human life and where would they like to meet Ava.This went viral and made the film a lot more heard of around the world.

• The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behavior;